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<h1>Zk | 2012-12-06-google-funds-research-gender-role-analysis</h1>
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<p>type: link
link: http://arstechnica.com/science/2012/12/google-funds-research-tool-for-gender-role-analysis-in-tv-films/
title: Google funds research tool for gender role analysis in TV, films
slug: google-funds-research-gender
date: 2012-12-06</p>
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<p>Via @teamvalkyrieftw -</p>
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<p>Google granted $1.2 million to a nonprofit organization to help with gender stereotyping research in the media on Thursday, according to Google&rsquo;s websitefor its own Global Impact Awards. The money will go toward developing a tool that will automate the process of identifying women and their actions in hundreds of hours of video.</p>
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<p>This is pretty neat, actually, especially if the data is made available.</p>
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<p>I&rsquo;ve mentioned before that data is something I deal with a lot of, both in and out of work. I screw around with data for the furry fandom offline and I screw around with data for cloud stuff online, it&rsquo;s just the type of thing that I like to work with. Big, juicy sets of data. My own role seems to have settled on visualization, &lsquo;cause I have relatively little background in manipulation, analysis, etc. In this realm, I&rsquo;ve already poked and prodded at the <a href="http://vis.mjs-svc.com/bechdel/">Bechdel Test data</a>.</p>
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<p>Probably understandable, then, that my favorite bit is this:</p>
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<p>With Google&rsquo;s grant, the institute will reach out to developers to automate the collection of data, designating how women fit into fictional and non-fictional worlds. The institute has not made clear how it hopes to identify women and further establish their marginalization through that automation process (presumably that&rsquo;s mostly for the developers to figure out), but we imagine a combination of audio and visual analysis that check for a number of typical female identifiers would do the trick.</p>
<p>What we&rsquo;d most like to see is a tool that could analyze the speech content and patterns of women in TV and films to compare their eloquence with the men presented alongside them.</p>
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<p>(I left off that annoying quip at the end that goes along with short articles.)</p>
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