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<title>Zk | 2012-11-26-2-swedish-toy-ad-flips</title>
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<h1>Zk | 2012-11-26-2-swedish-toy-ad-flips</h1>
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<p>type: link
link: http://gawker.com/5963362/
title: &lsquo;Up is Down and Girls are Boys: Swedish Toy Ad Flips the Script on Christmas&rsquo;
date: 2012-11-26
slug: swedish-toy-ad</p>
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<p>I have a lot of links, I&rsquo;m sorry.</p>
<p>Sweden&rsquo;s been going down an interesting track with the whole gender-neutrality thing, recently, and I suppose I can&rsquo;t complain, though some of the things they&rsquo;ve been doing have been a little silly. The preschool that has abolished gender is a little strange, given that the children likely go home to a family that uses gendered pronouns. It kinda begs a study of whether or not the kids treat &lsquo;hen&rsquo; as slang at school, then, sorta like the whole &lsquo;yo&rsquo; thing that came up a while back.</p>
<p>Here&rsquo;s an interesting comment:</p>
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<p>Lets ignore the fact that boys will never want to play with babies and dollhouses. Lets ignore the fact that boys are different from girls.</p>
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<p>There&rsquo;s a lot bound up in that comment, really. A lot that&rsquo;s been discussed ad nauseum before, though, so I&rsquo;ll not go into it other than to suggest that perhaps that might actually be the point that Sweden&rsquo;s kinda trying to make, here.</p>
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